Market Study: Asian Consumers
This Market Study section is to give marketers an insight to diverse Asian consumers. Find out more about the deomographics, population, culture, values, lanugage, media, oranizations and other interesting facts for Asian groups like Koreans, Japanese, Chinese, Filipinos, Indians, Vietnamese, and Russians. We have gathered these facts so marketing professionals can make informed decisions when planning Asian marketing campaign strategy in these markets.
There are approximately 13.5 millions people according to U.S. Census, a relatively low number compared to other ethnic groups like Latin Americans and African Americans, approximately 38 millions each, but the Asian community has significantly higher individual buying power. Furthermore, Asians are the fastest growing U.S. ethnic group in the last Census, growing at a rate of 63.24%, with more than 75% of Asians entering United States over just last two decades.
In a host of categories – including consumer packaged goods, pharmaceutical, computer hardware/software, and travel and leisure – the Asian American market still remains largely uncharted territory. Brands in these categories which have the vision to take action soon can still enjoy what may be the last frontier of first-mover advantage, thereby establishing a solid position in a market which will inevitably be addressed by all competitors.
We offer a host of Asian marketing solutions that will provide your business with immediate and measurable results. We would be happy to answer any questions you may have via email or phone and offer you a free marketing campaign recommendation and proposal without any obligation, so contact us today!
